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Marketing· 1 min read
A Ramadan content calendar: start two months early
A practical plan for preparing Ramadan content without last-minute pressure.
By Ahmed Saleh
Ramadan is the busiest advertising season, and brands that start late pay more for less.
Eight weeks before
Set the season's main message and write the big ideas.
Six weeks before
Shoot everything in one go: the main spot, short videos and stills.
Two weeks before
Prepare the ads and audiences and test versions on a small budget.
During the month
Publish to plan, watch the numbers daily, and move budget to what works.
Tags
- #Social media
- #Ramadan
- #Ads
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