Sunbula Bakeries Ramadan campaign

Ramadan is the most crowded season, and every brand talks about family. Sunbula had to say the same thing in a way people would remember.

We focused on one moment: the sound of warm bread being cut before the call to prayer — and built a 30-second spot and twenty short videos around it.

Over 4 million views during the month, and branch sales up 22% on the previous Ramadan.